The Speakers

Paula Zuccotti

paulazuccotti.com
designer, ethnographer, trends forecaster and visual artist

Paula Zuccotti is a London-based designer, ethnographer, trends forecaster and visual artist. She is a leading expert in global consumption and a respected authority in consumer behavior and product interaction – past, present and future.

For the past 20 years she has been traveling the world researching people’s everyday lives and uncovering insights envisioning user-centric products, brands and services for the likes of Google, Nike, IKEA, LVMH, Starbucks, Burberry, Hyundai, McKinsey, and LG. She is the author of "Every Thing We Touch: A 24-Hour Inventory of Our Lives”, the book that introduced us to storytelling with objects, as she portrayed the lives of people around the world presented by a single photograph of every object they touched in a day.
Recently she also teamed up with organisations like Finastra and Lloyd.

My Speaker Sessions

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